It’s a Pokémon Go world
- What started as an April fool’s joke is now the biggest rage in Mobile gaming industry
- Launched only week ago by Niantic, in partnership with Nintendo, and as a project originally funded by Google, Pokémon GO immediately caught fire.
- Pokémon GO's daily user count has surpassed that of Twitter, while time spent in the game now exceeds the equivalent spent on YouTube, Instagram Facebook or WhatsApp.
- The game has been adopted by businesses and nonprofits too. There are countless stories on social media of art galleries, museums, coffee shops, restaurants food banks and even animal rescues offering dogs to walk with while playing.
- The global game furor has lifted the stock price stood of game company Nintendo by 70% this week to JPY27,780 per share. That is a JPY1.5 trillion ($14 billion) increase in market capitalization since July 6.(Source)
Augmenting reality one mobile device at a time, how does Pokémon Go work
- It has everything to do with a GPS enabled Smartphone. Something that is notoriously ubiquitous in our everyday lives.
- The server feeding the mobile games picks up the mobile location, maps it with google maps, google weather and other big data inputs(thanks to google) are used to send an appropriate Pokemone to end users mobile that then layers it with what a users mobile camera sees and then prompts the player to find and capture that wretched Pokémon. It’s that simple.
- So next time you see someone behaving like an lunatic, trying to catch an imaginary being while staring into his mobile…. there is a Pokemone on your shoulder.
Why is Vivek so excited about it?
- If someone was waiting for next wave in mobile marketing …Pokémon Go is the word.
- A captive audience that is more that the a leading social network “Twitter”
- A hyper local user data that could help enhance advertisement positioning or launching hyper local marketing campaigns.
- Think about this: You tweet about going to Starbucks with your friends. In a few seconds you get a notification on your mobile that says “If you earn Starbuck Bucks on your way to the Café.. you will get discount equivalent to those bucks”. How many consumer brands would not smack their lips just for a taste for something like this.
- Possibilities… possibilities
The bigger question is how do we exploit this new
breakthrough that has put augmented reality in the palm of every one’s hands.
Still think I am going crazy?
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